Shawn Mendes Walks The Runway For Armani

Kristi Thomas

Congratulations to singer Shawn Mendes--he has signed on to be the new face of Armani’s “Connected” smart watch. He tried his hand at modeling over the weekend, showing off the new Emporio Armani watch on the runway during Milan Fashion Week.

"Shawn embodies and conveys the values in which I believe: professionalism, commitment and innovation," Armani says, adding that he’s “a singer of true talent who touches the hearts of his fans."

Shawn showed off some pictures from the shoot on Instagram, writing, "#EAConnected so excited to share this campaign I did with @Armani!" Check out the photos here and here and below.

We are really happy for Shawn. We had a chance to spend some time with him when he rolled through Tampa Bay with the Taylor Swift concert and he was so sweet, especially with our daughter, Emeline, greeting her with a huge hug.

#EAConnected so excited to share this campaign I did with @Armani!

A post shared by Shawn Mendes (@shawnmendes) on

A post shared by Shawn Mendes (@shawnmendes) on